Client 1 started in 2017 as a new company and began PPC to increase brand awareness. In 2018 we switched to SEO. We saw great improvements in the account after continual optimization, links created, and blog content expanded and optimized. Sessions increased 152%, online bookings increased 194% and revenue increased 118% year over year (YOY).

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PPC was a part of this campaign as well and as the account was continually optimized we saw more qualified visitors that converted at a higher rate and engaged on the site.