Experience Drives The Process
Internet Marketing Services
Search Engine Optimization (SEO)
SEO is comprised of a number of strategic tactics (onsite and offsite) that will create awareness to Google by keywords per page that determine where you rank.
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You want Google to see your page and be able to identify 1 to 2 keywords for that page and then assign it a rank based on a number of elements on the site and usability for Google's guests.
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Once you begin SEO you will want to continue every month as Google will monitor your growth and progress.
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I offer three different types of packages:
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Monthly SEO
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Onsite SEO
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SEO Training​
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Selecting keywords is determined by a number of factors and the ultimate goal is to get to page 1 and position 1 for each keyword.
Social Media is a solid platform to create brand awareness and create a need for your product or service without the customer directly searching for it.
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Setting up an engaging social media calendar is key in creating excitement and retaining your followers. Adding paid ads to the mix will not only grow your followers and engagement it will potentially increase sales and inquiries on your website.
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There are multiple ways to advertise to a desired targeted audience through emails, groups, lookalike audiences, and more.
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I will work with you on identifying your personas, creating an engaging calendar with customized ads, and create paid campaigns to grow your customer base and increase performance based on your marketing needs.
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Google Ads
Google Ads are a great way to appear at the top of the page instantaneously. Google ads can appear in several different ways:
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Search Ads - These appear when someone searches a keyword you select that pertains to your ads and a cost is accrued when they click your ad.
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Remarketing - Targeting users that have already shown an interest in your business by visiting your site then a banner ad appears to them on various sites.
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YouTube - Create ads before, in, and/or after the videos that promote your business.
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Google Shopping - For eCommerce businesses, this is a great option to promote your products.
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There are several more campaign options such as app ads, video ads, etc.
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Contact me to see which type of campaign would be best for your company and marketing strategy.
Training
Looking to expand your teams' knowledge of marketing?
I will create a customized training package depending on your needs and set up a 3 to 7-day training course that will teach your team the basics of Social Media, Google Ads, and/or SEO.
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If you are not located in Costa Rica the training will be held online and all presentations and work done during these times will be shared via Google Drive and email.
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Each training will include 1 to 2 post consultations to follow up with any questions and/or comments.
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We can discuss what exactly you are looking for via email and I can send over my recommendations on how long the training should be and then we can coordinate a schedule that works best for both of us!
"Our Costa Rica Vacations website was languishing in the back pages of Google, and for a business that relies primarily on the internet for clients, we definitely were suffering because of this. We had a number of SEO training sessions with Kristina and Arantza, learning about the techniques we needed to use for our backlinks, our pages’ layouts, tracking visitors, and so so much more. After applying these techniques into our website, we saw the improvement in our ranking and an increase in the number of leads that were coming in via our website.
And let me just add, the follow-up and availability to us for concerns on an ongoing basis has been invaluable to further increases in our position. Working with Pure Marketing can be a direct attribution to our increased success as a travel agency."
Ellen Zoe Golden
Sales Manager, Costa Rica Vacations.